3 Steps to Creating Your Own Music Video (Without Breaking The Bank)
Promotion is a key part of becoming well-known as a band, and nowadays, with the Internet as popular and accessible as it is, music videos have become a cornerstone in marketing for musicians. Being able to share something across social media is an important capability that can propel a band forward and create a larger fan base. However, making a music video can get expensive, which is especially hard for smaller bands. Below you will find some helpful tips for the equipment, camera work, and production involved with making a DIY music video.
1. Get the right equipment
The first task to handle in a DIY music video is the equipment. There are few different options here. The most cost-effective one consists of a cellphone camera. Depending on the mood and style you want to create in your video, you will need to choose certain equipment. A cellphone camera is not the highest quality, but it can create a more “homey” and “real” video. Aside from the original cost, filming with a cellphone camera is the cheapest option. You could even try your computer’s webcam for a simple and authentic feel. If you are looking for a high-quality video, try renting equipment. It will cost a pretty penny, but will still be much more inexpensive than actually purchasing high-end cameras and microphones.
On that note, not all standard video equipment is necessary. Microphones are optional since the music can be placed over the video. If you choose to do this, make sure to practice in a way that perfectly mimics your song. Playing at a different rate or not matching your mouth the lyrics will hurt your credibility as both a musician and a video maker.
2. Film your video
The next step in making a DIY music video is the actual filming and camera work. This depends on your choice of camera, but there are still a couple of core tips.
One rule that will help to keep your video on track is to stay simple. This tip will keep things inexpensive and easy to follow. A video with too much going on is hard to watch without strong willpower. Avoiding unnecessary props will save you money and keep the focus of the video on the musicians. This doesn’t mean “don’t use any props, just play the music,” however. Be as creative as you want to be! Just remember that a viewer watching your music video for the first time will have a lot to focus on if there is excessive visual stimulation. Not to mention it may detract from the song itself. Simplicity carries into the camera work. Using camera movements that aren’t intricate are better for an audience to follow.
Another tip is to be consistent. Camera work that flows and a low number of different styles and moods for the video are central to a good music video. Nothing will confuse a viewer more than the feeling that they are watching multiple different videos at once. One way to be consistent is to apply one central story to your video. This will keep all the parts of your video focused on one main goal, inevitably creating focus and a stable video. Remember: keep the viewers at the forefront of your mind as you create your video. They are the ones that have to interpret your video.
The final step for creating your DIY music video is the editing. For Windows and Mac users, there are two basic software programs that either come with your computer or are free to download. They are called Windows MovieMaker and iMovie, respectively. Both programs are easy to use for beginners. Although you can’t create very complex effects, they both get the job done.
A more advanced video editing software is called Lightworks and is available to download for free. This program includes more complex features that enable you to create more effects for your video. With these features comes a learning curve, but with time it will be easier. Lightworks has been used with full-length feature films and is available on multiple operating systems, like Windows, OSX, Linux.
Once you have finished creating your music video, you can put it on video uploading platforms include YouTube, Vimeo, and Dailymotion. There are many more, but these tend to be the most widely used. Once you go to these websites, you can follow their instructions for uploading your video. YouTube even offers different filters and edits that you can apply to your video before you publish it.
Creating a DIY music video takes work and may appear to be an overwhelming task, but hopefully these tips make it a little easier.